Twitter is one of the leading brands in the media & entertainment sector. Twitter SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Twitter:
Quick Glance:
Above are the strengths in the SWOT Analysis of Twitter. The strengths of Twitter looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Twitter SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Above we covered the opportunities in Twitter SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Twitter are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Twitter SWOT analysis.
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About Twitter
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Twitter Overview | |
---|---|
Parent Company |
X Corp |
Category |
Website - Social Networking & News |
Sector | |
Tagline/ Slogan |
Follow your interests; Yours to Discover |
USP |
Twitter is a micro-blogging websites on which the celebrity accounts are highly credible |
Twitter STP | |
Segmentation |
Internet utilizing computer users |
Target Market |
People looking to follow instant updates on institutions, celebrities and brands |
Positioning |
Twitter is positioned as a social networking and micro-blogging website |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Twitter. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
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