5 KEY ELEMENTS TO A UNIQUE SELLING PROPOSITION

Thank you very much for joining us last week! John Avitia and I had the opportunity to host our second GKIC San Diego Chapter monthly meeting which is much more than just that; these meetings are helping transform the way CEO´s and Business Owners approach their market as they learn tools and strategies to scale their business, just like I did only a few years ago.

Also thanks a lot to our generous sponsors who help make this possible: Mint Solar, Self Promotion Platform, Nerys Logistics, Enterprise Education Solutions, Mexico Sales Made Easy, and Olianna Olive Oil.

To see our event´s photo gallery click below.

The central topic was about the "USP" or Unique Selling Proposition, which is something every company should have engraved in their core, as it speaks about what you can do like nobody else, and about the value you offer to your clients beyond the actual products or services, if that is well defined, your audience or ideal client will be much more receptive to your offers.

The group had the opportunity to go through the process we follow ourselves, part of the the legendary GKIC methodology, as well as to engage in an exercise to help them apply this principles to improve or come up with their own USP.

Below you will find 5 key points (out of the 14 we went through!)

1.   What is something you can do like nobody else? What is something you can do better than other CEO´s, business or suppliers? What can you do spectacularly?

What is not a USP?

·        Saying you are the best

·        The Best Flavor

·        No competitors

·        Best pizza

·        Best Price

·        Best Service

2.   Can my USP clearly identify my market? Your USP needs to address your market exclusively. If it´s too long or too vague it won´t work.

"The number one mistake is trying to cover everyone in your USP. The more specific, dedicated and narrower your market is, the more money you can make".

3.   Can you identify a service gap or opportunity? Is there a void in your market you could fulfill? Being able to identify current gaps in services required by your prospects or market can help you find additional services you are not currently providing

4.    Can your provide speed through your products? In some cases it is possible to deliver speed, in other cases it is no possible, especially if you compete on quality. Is there a way for you to deliver speed? People are willing to pay for speed, consider this only if your quality is not compromised.

5.      What is the biggest promise you can make and keep? Write your top 5, not for the USP itself, but to use them as you selling dialogue or closing.

I would love for you to also be part of this exclusive group. To learn more about it take a look at the presentation below. If you are not sure if this is the right fit for you, come check it out, first time is on me! Dinner included! So click to see presentation now, inside you can RSVP to secure your space to our upcoming masterclass and networking event.

Curious to know what our guests thought about it?

Check out videos below to learn about what Brad Gamson from Americas Finest´s 360 and Sergio Oliveros from Enterprise Education Solutions had to say.

Thanks a lot for your interest and I look forward to seeing you in our upcoming monthly meetings. Ciao.

★ ABOUT THE AUTHOR: Sandro Piancone is a serial entrepreneur, he has helped multiple franchises expand into the Mexican Market, he is also an international speaker and a GKIC Magnetic Marketing coach. If you find value on this articles follow Sandro Piancone to see them in your news feed. 

★ ABOUT THE SELF PROMOTION PLATFORM: It is what you need to take your business from where it is today to where you want it to be. We provide coaching which is an on-going conversation where you can obtain guidance, encouragement and honest feedback that will help you grow your business and attain your goals. The most competitive business leaders have developed strategic approaches that led the to exponential growth as a result of coaching.

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